• Competitive
  • Hong Kong
  • CDI, Plein-temps
  • Citi
  • 20 sept. 17

ICG Markets - Direct Custody Clearing – Hong Kong - Marketing Manager – VP

ICG Markets - Direct Custody Clearing – Hong Kong - Marketing Manager – VP

  • Primary Location: HK,Hong Kong,Hong Kong
  • Education: Bachelor's Degree
  • Job Function: Transaction Processing
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: No
  • Job ID: 17040338


Description

Brief Description of the Organization:

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at http://www.citigroup.com/ or http://www.citi.com/ . 
Job Description:
The individual will have specific responsibility to develop internal and external awareness for approved Asia Pacific marketing programs under the direction of the global head of marketing and in local partnership with the regional business and SCM leads.
Key Responsibilities:
Plan and Budgeting:
  • Working with the global marketing lead and the regional business team, to be responsible for the timely identification and development of the Asia Pacific budget and marketing plans covering all regional marketing communications requirements for the region
Event Marketing:
  • To be responsible for the planning, development and execution of DCC's current and future proprietary client engagement events including Asia Pacific Securities Leadership Forums and Connections program in line with the overall DCC regional strategy
Local Market Marketing
  • Working with the relevant SCMs and coverage team leads in all sixteen markets as prioritized and directed by the business, to develop the marketing plan for supporting marketing initiatives at local level and to own and develop the marketing launch of new markets or initiatives as outlined from time to time
Thought Leadership Programs:

Working with DCC Executives:
  • to identify, package and maintain a comprehensive master list of DCC expert speakers by topic, to use proactively in support of speaker/panelist placement at key regional and market events throughout EMEA
  • Continue to support the development of ongoing "Guiding the Way" and other market specific messaging
  • To be responsible for the successful introduction of local messaging materials throughout all collateral applications, aligned where necessary to global DCC differentiators
Collateral:
To establish, develop and maintain a suite of marketing collateral as directed, including but not limited to;
  • Maintenance and regular updating of local messaging with updated "evidence"
Including:
  • DCC at a Glance facts and figures
  • Local Market message differentiators for each market and their application
  • Global Custody regional materials as required
Awards/Acknowledgements:
  • In co-ordination with the broader marketing efforts of the group, to identify and package key award/accolades on behalf of the DCC business
Competitor Analysis:
  • To identify and maintain a marketing led competitor monitor/analysis tool incorporating ad campaigns, messages, collateral and press activities that directly/indirectly compete with the business
Digital Marketing:
  • To identify and develop a digital marketing plan in conjunction and coordination with the broader DCC business - i.e. DCC web presence
Product Marketing:
  • To support and develop DCC based product specific materials as required


Qualifications

Brief Description of the Organization:

Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at http://www.citigroup.com/ or http://www.citi.com/ . 
Job Description:
The individual will have specific responsibility to develop internal and external awareness for approved Asia Pacific marketing programs under the direction of the global head of marketing and in local partnership with the regional business and SCM leads.
Key Responsibilities:
Plan and Budgeting:
  • Working with the global marketing lead and the regional business team, to be responsible for the timely identification and development of the Asia Pacific budget and marketing plans covering all regional marketing communications requirements for the region
Event Marketing:
  • To be responsible for the planning, development and execution of DCC's current and future proprietary client engagement events including Asia Pacific Securities Leadership Forums and Connections program in line with the overall DCC regional strategy
Local Market Marketing
  • Working with the relevant SCMs and coverage team leads in all sixteen markets as prioritized and directed by the business, to develop the marketing plan for supporting marketing initiatives at local level and to own and develop the marketing launch of new markets or initiatives as outlined from time to time
Thought Leadership Programs:

Working with DCC Executives:
  • to identify, package and maintain a comprehensive master list of DCC expert speakers by topic, to use proactively in support of speaker/panelist placement at key regional and market events throughout EMEA
  • Continue to support the development of ongoing "Guiding the Way" and other market specific messaging
  • To be responsible for the successful introduction of local messaging materials throughout all collateral applications, aligned where necessary to global DCC differentiators
Collateral:
To establish, develop and maintain a suite of marketing collateral as directed, including but not limited to;
  • Maintenance and regular updating of local messaging with updated "evidence"
Including:
  • DCC at a Glance facts and figures
  • Local Market message differentiators for each market and their application
  • Global Custody regional materials as required
Awards/Acknowledgements:
  • In co-ordination with the broader marketing efforts of the group, to identify and package key award/accolades on behalf of the DCC business
Competitor Analysis:
  • To identify and maintain a marketing led competitor monitor/analysis tool incorporating ad campaigns, messages, collateral and press activities that directly/indirectly compete with the business
Digital Marketing:
  • To identify and develop a digital marketing plan in conjunction and coordination with the broader DCC business - i.e. DCC web presence
Product Marketing:
  • To support and develop DCC based product specific materials as required