Avp, Marketing Avp, Marketing …

LPL Financial
à San Diego, CA, États-Unis
CDI, Plein-temps
Dernière candidature, 11 juin 20
LPL Financial
à San Diego, CA, États-Unis
CDI, Plein-temps
Dernière candidature, 11 juin 20
Avp, Marketing
AVP, Marketing San Diego/en-US/External/job/San-Diego/AVP--Marketing_R-009923/apply

Position Summary:

The LPL Financial marketing department is seeking an AVP of Marketing with a high concentration in all facets of digital marketing as well as an understanding of an advisor and there practice. In this position, you will be responsible for building and maintaining a digital marketing program for advisors joining LPL as part of the Marketing Solutions department. The position will also hire and manage new staff to support LPL advisors and their team as they join the program.

Essential Functions:

  • Report to the Vice President of Marketing Solutions
  • Project manage the launch of Marketing Solutions for new LPL advisors who are employees of LPL.
  • Manage the relationship with the digital marketing vendor, who LPL will contract with to execute the digital marketing plan.
  • Develop, launch and maintain websites for each advisor and their practice
  • Curate and implement digital marketing editorial calendars for each advisors blog, e-newsletter, email campaigns, digital ads, and social media platforms month over month to align with the advisor overarching goals
  • Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice to drive business growth
  • Manage 20 advisors in the first year of the program
  • Manage Marketing Consultants who will manage the relationship with the advisors as the program grows
  • Establish and measure ROI and KPIs such as email CTR, social media engagement and website traffic.
  • Schedule and host regular weekly or bi-weekly discussions with the advisors.
  • Maintain the advisors brand (logo, design treatment, etc.)
  • Collaborate with compliance to ensure content, brand, and messaging are approved.
  • Work with LPL current tools to integrate into overarching plan.
  • Provide feedback and program enhancements from the advisors.

    Job Requirements:

  • Bachelors degree in marketing, communication, or related field.
  • 7-10 years experience in marketing
  • Solid understanding of financial services and how advisors run their practices
  • Excellent project management and organizational skills.
  • Excellent written and verbal communication skills.
  • Ability to development and execute sales and marketing strategies.
  • Solid knowledge of CRM, inbound marketing tools, and web management.
  • Working knowledge of web design principles, best practices, and content management platforms.
  • Support LPL advisors via phone and email.
  • Basic understanding of events and webinars
  • Good understanding of digital marketing tools such as Google Analytics
  • Salesforce experience preferred but not required.

We offer a competitive salary and benefits package. Please login or create an account to apply to this position. Principals only. EOE

About LPL Financial:

LPL Financial is a leader in the retail financial advice market and the nations largest independent broker/dealer*. We serve independent financial advisors and financial institutions, providing them with the technology, research, clearing and compliance services, and practice management programs they need to create and grow thriving practices. LPL enables them to provide objective guidance to millions of American families seeking wealth management, retirement planning, financial planning and asset management solutions. LPL and its affiliates have more than 4,200 employees with primary offices in Boston, Charlotte, and San Diego.

*As reported by Financial Planning magazine, June 1996-2019, based on total revenue.

Our Culture:

If you join LPL, you will join a culture that believes in delivering a world-class client experience and looks to all employees to contribute to that goal by sharing their creativity, experience, and passion for continuous improvement. As a destination of choice, our top priorities are growth and development, social responsibility, and financial health for our employees.

We offer competitive compensation and industry leading benefits, including a wellness facility with onsite fitness classes, healthy meal choices, and a walk-in clinic. We support employee financial health through a 401k match, ESPP, and employee discounts. Work/life balance is our foundation and is supported through paid holidays, and paid time off (including time to volunteer). We foster a diverse work environment through Employee Resource Groups and diverse strategic partnerships.

Join the LPL team and help us make a difference by turning lifes aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lpl.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicants bank or credit card. Should you have any questions regarding the application process, please contact LPLs Human Resources Solutions Center at (800) 877-7210.

Posted TodayFull timeR-009923

As the nations leading independent broker-dealer*, we offer an

integrated platform of proprietary technology, brokerage, and

investment advisor services to more than 14,000 financial

advisors and approximately 700 financial institutions, enabling

them to help their clients turn life's aspirations into financial

realities. We also support more than 4,000 other financial

advisors with customized clearing solutions, advisory

platforms, and technology.

Weve told you what we do for our customers, but what can we

do for you? 

Well provide you with a work environment that encourages your

creativity and growth, a leadership team thats supportive and

responsive, and the opportunity to create a career that has no

limits, only amazing potential.

*As reported by Financial Planning magazine, June 1996-2017,

based on total revenue.