• Competitive
  • New York, NY, États-Unis
  • CDI, Plein-temps
  • Citi-US
  • 2018-12-09

Global Head of Segments

Global Head of Segments

  • Primary Location: United States,New York,New York
  • Education: Bachelor's Degree
  • Job Function: Bus Strategy, Planning & Admin
  • Schedule: Full-time
  • Shift: Day Job
  • Employee Status: Regular
  • Travel Time: Yes, 25 % of the Time
  • Job ID: 18066223


About Citi

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. The core activities include safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. With 200 years of experience helping our clients meet the world's toughest challenges and adopt its greatest opportunities, Citi is the global bank - an institution connecting millions of people across hundreds of countries and cities.

Citi's Global Consumer Bank is building a purpose-driven team to serve its globally diverse, digitally forward customers in top cities around the world. It has a unique opportunity to leverage its global consumer relationships, state of the art technology and a leading consumer banking position to serve content and deliver true customer value in a targeted and impactful way.  Citi is optimizing the business relationship structure to realize a fully integrated global delivery model with technology at its core, where sales, marketing content and product all work in concert to deliver on the cross platform goals of the company to deliver a remarkable customer experience.


Operating in Citi's Global Consumer Bank, the Global Retail Banking & Consumer Lending team is tasked with creating speed, synergy and scale to drive sustainable profitability across our GCB franchise. Reporting to the Head of Global Retail Banking & Consumer Lending, the Global Head Segments should look to create the Relationship Banking Model of the future, understanding the full complement of Consumer Segments and driving value for new and existing clients in each. With a focus on emerging affluent / affluent clients and our existing CitiGold segment, the candidate will design and execute client-led practices with industry changing innovation by partnering across Citi to produce solutions to meet client needs and behaviors.

Primary responsibilities include:

  • Delivering a consistent value proposition for the affluent and emerging affluent client segments
  • Overseeing the development of a distinct, global value proposition for Citi's affluent and emerging affluent client segments, focusing on client needs and behaviors
  • Partnering with global and regional product / segment teams to create greater value for clients through segment-based offers and product bundles, behavior-based membership programs and unique partnerships that leverage Citi assets
  • Improving client experience across channels and leverage data to deliver relevant customer insights and incremental value
  • Defining the strategy for changing Citi's approach to affluent and emerging affluent clients with relationships across multiple markets to support our mandate to become the retail bank of choice for global clients
  • Overseeing a global staff responsible for executing critical initiatives for the GCB, including creating new customer segmentation strategies targeted at affluent and emerging affluent clients across key markets
  • Setting strategic priorities, building capabilities for GCB clients and improving the client experiences with the bank
  • Managing the customer segments' performance by identifying the key financial and business drivers and ensuring the delivery of segment results.
  • Building capabilities for GCB clients and improving the overall client experiences with the bank


  • Bachelor's Degree required, MBA preferred
  • 15+ years of financial services industry experience with experience in the direct-to-consumer retail segment, solid marketing, and working with partnerships and networks
  • Creativity and passion, driven by a desire to win in key markets and create a remarkable client experience
  • Possess first hand insights into building a consumer-oriented business that uses best practices from inside and outside financial services
  • Ability to identify unique insights and ability to apply them to solve unmet needs.  Expertise leveraging competitor and other marketplace trends to support the team's overall mission and goals
  • Proven track record of delivering results within large and complicated organizations through strategy articulation and execution, with the ability to balance trade-offs between risk and returns and adapt to changing environments leveraging a customer mind set to shape solutions
  • Responsible for ensuring an environment that promotes the offering of extraordinary experiences to our clients. Strong customer focus
  • Accomplished change leader: demonstrates a flexible approach and resilience to setbacks and is able to drive operating and culture change, long-term vision and leadership stamina to maintain course within a constantly changing environment
  • Ability to collaborate with and influence the Citi GCB executive leadership team
  • Strong financial, risk management and business analytics skills

Desired leadership attributes for this position are:

  • Customer Advocate: Bring the customer voice to all projects and ensure we are delivering experiences that are both right for the customer and business
  • Influencer: Operate in a lean environment and be able to persuasively rally teams, often with different needs and demands, around strategic priorities
  • Collaborative Partner: Partner across businesses and silos, engaging in constructive dialogue and respecting unique perspectives in order to harness insights and develop solutions that are best for the customer and align to Citi's mission
  • Talent: Build strong team by creating a culture of meritocracy and transparency, and celebrating excellence, initiative and courage
  • Data-driven Mindset: Anchor decisions in analytics and drive accountability of the customer experience through data and metrics
  • Commercial Mindset: Deliver results through high standards performance objectives on global programs, with clear path forward for ethical and sustainable results. Ensure systematically responsible outcomes while driving performance and balancing short and long term risk
  • Curious and Courageous: Demonstrate an appetite to learn new things. Takes initiative and is not afraid to go against popular opinion
  • Determination: Achievement oriented and optimistic about what can be. Can persevere in the face of setbacks. Seeks high levels of activity and thrives in a fast-paced environment. Demonstrates a fierce commitment to challenging goals and a strong bias for action