Fitch Ratings

Financial Services

Marketing Strategist, Associate Director / Director

The right candidate will work closely with internal stakeholders to understand their business objectives in order to plan and execute go-to-market programs which support their goals. This will include monitoring, measuring and analyzing the effectiveness of marketing initiatives and iterating on future marketing investment based on an ongoing test and learn approach.

This position will play an important role in ensuring Fitch is targeting relevant constituents, through the appropriate channels, with the right content and products, 

Responsibilities

  • Develop and implement marketing strategies to strengthen the company’s market presence with the goal of increasing market share and maximizing revenues in support of Fitch’s four key business sectors: Corporate Finance, Structured Finance, Global Public Finance, and Financial Institutions
  • Act as a marketing subject matter expert for Fitch’s North America and Latin America Business Relationship Management (BRM) groups, consulting with business partners and advising key stakeholders on an optimal communications and marketing mix
  • Support BRM in managing marketing programs and underlying tactics, including email campaigns, content development, events and advertising
  • Partner with Fitch analytical specialists to effectively position key thought leadership and intellectual capital, ensuring the business is fully maximizing our premium research content for business development purposes
  • Analyze results of marketing campaigns by collecting data and deriving insights to help our business partners make more informed decisions
  • Coordinate with Fitch Group marketing resources (digital media, press, CRM, video) and external vendors to execute  large-scale global marketing programs
  • Coordinate with Graphics team for advertising and marketing content development for events and campaigns
  • Support the development of scalable, self-service marketing solutions enabling employees to adopt best practices and consistent marketing tactics globally
  • Working with the Head of Marketing, monitor and administer the North America and LATAM marketing budgets by communicating with regional offices to ensure efficacy of marketing spend
  • Implement reporting mechanisms for sharing marketing KPIs with senior leadership

Requirements

  • Bachelor’s degree in marketing, communications or a similar field; MBA preferred
  • Minimum of 7 years of marketing experience within financial services
  • Experience with strategic and creative marketing, coupled with an analytical mindset.
  • Proven experience exploiting available data sources to drive proactive, data-driven marketing strategies;  prior experience with marketing analytics concepts and data-driven marketing highly desired
  • Strong project management, communication, content development and editorial skills required
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities (i.e.,  You can prioritize high-impact activities, while keeping complicated smaller projects moving forward)
  • Innovative and proactive in identifying new commercial opportunities and marketing strategies on behalf of the business, including new sponsorships, events and content syndication channels
New York, NY, États-Unis New York NY US