This role is suited to an established end-to-end Business Analyst who has worked across customer journeys, campaign management, marketing automation, personalisation, customer data and decisioning. Genuine MarTech delivery experience is essential.
Key Responsibilities
- Lead end-to-end business analysis from discovery and customer journey definition through requirements, delivery, UAT and go-live.
- Gather, analyse and document business, functional and process requirements.
- Support the delivery and enhancement of MarTech, campaign management and marketing automation solutions.
- Work across customer journeys, segmentation, personalisation and customer communications.
- Translate business and marketing requirements into clear requirements for Data, Technology and Engineering teams.
- Support customer data and Customer Data Platform (CDP) initiatives, including audience creation and activation.
- Collaborate closely with stakeholders across Marketing, Customer, Product, Data and Technology.
- Facilitate discovery sessions, workshops, process mapping and requirements validation.
- Support testing, UAT, implementation and go-live activities.
- Ensure delivered solutions align with business objectives and customer experience requirements.
- Strong and consistent experience as a Senior Business Analyst / Business Analyst, delivering complex technology and transformation initiatives.
- Demonstrated end-to-end BA experience across discovery, requirements, delivery, testing/UAT and implementation.
- Strong hands-on experience within MarTech, marketing automation or campaign management environments.
- Experience working with customer journeys, campaign management, segmentation and personalisation.
- Understanding of Customer Data Platforms (CDP) and how customer data and audience segments support marketing campaigns.
- Experience with one or more MarTech platforms such as Pega CDH, Braze, Salesforce Marketing Cloud (SFMC), Adobe, Segment, Amperity, mParticle or Oracle Responsys.
- Experience working across multiple digital communication channels, including email, SMS, push notifications and mobile applications.
- Ability to engage effectively with business and technical stakeholders.
- Good technical understanding to collaborate with Data, Architecture and Engineering teams without needing to be a deeply technical or API-focused BA.
- Strong communication, stakeholder management, workshop facilitation and problem-solving skills.
- Pega Customer Decision Hub (CDH) and/or Next Best Action experience.
- Braze experience.
- Strong Customer Data Platform (CDP) experience.
- Experience with customer decisioning and marketing personalisation.
- Experience delivering omnichannel customer communications across email, SMS, push, mobile/app and digital channels.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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About us
At Hays, we invest in lifelong partnerships that empower people and businesses to succeed. You are at the heart of everything we do. With over 50 years’ experience and a workforce of more than 10,000 people across 32 countries, we collectively put our customers, at the heart of everything we do.
Drawing on knowledge that’s unique to our scale, our commitment to understanding your needs and our ability to meaningfully innovate we are more than just a specialist recruitment business. By providing advice, insights and expertise on issues you face in today’s fast paced world of work, we’ll help you make the right decisions for tomorrow.
Looking for the right role for you?
At Hays we know that finding the right role at the right time takes careful consideration. As your lifelong career partners, we’re by your side, every step of the way.
Whether you’re seeking a new opportunity or support in navigating a career change, we bring the expertise and the connections to partner with you to help you realise your ambition.
Providing an unmatched breadth of jobs across industries and professions whilst leveraging our knowledge, employer relationships, learning opportunities and support, we can offer you roles that challenge and excite you.
Take the next step at hays.com.au
