Marketing Manager - Channel Performance
How will I help?
As a Channel Performance Practice Team Member, you will be responsible for supporting the build of world class personalised experience capability across our Retail Network and Call Centre (Customer Care), and contributing to the accomplishment of the Sales and Service tribe missions across the lines of business.
This valued member of the Connected Channels chapter is passionate about sharing learnings, championing collaboration, developing a continuous learning culture and is respected by the team as someone with marketing expertise and strong understanding of distribution channels.
This role ensures the channels across our distribution network are delivering against our key business metrics, including helping more customers into their Home, driving digital activation and self-serve activity. It is important that all channels are effective and orchestrated to create the best customer outcome.
To consistently create, review and measure the efficiency and efficacy of our Distribution channels, ensuring the campaigns and service offerings appear in the right channel at the right time to meet customer needs.
Applying knowledge of the customer - deliver marketing initiatives that delight our customers and drive the strategic objectives of this business, across sales, engagement and retention.
Why does this position exist?
Westpac Group has a rich heritage and offers employees a multitude of opportunities. We aim to attract the best people inside and outside of the business - building an organisation where the best talent thrives.
The Westpac Group has been proudly advancing Australia for two centuries. Our success is built upon both our heritage and our ability to evolve. Our vision is to be one of the world's great service companies, helping our customers, communities and people to prosper and grow. We're setting ourselves up to be Australia's No. 1 Bank and we have an exciting change agenda ahead.
The Consumer Experience Tribe is a progressive environment where they continue to revolutionize propositions across customer touchpoints, mature best in class marketing capabilities, and live by agile principles into the organisation. The Connected Channels Chapter connects across the Digital Experience, Connected Journeys and Marketing and Experience Design Chapters, supporting the Squads to discover and deliver based on business value and measurable customer outcomes. What do I need? Experience Required Proven ability to manage a portfolio with a track record of over-performance
Attention to detail - (ie experienced in campaign or channel management delivery or similar)
Strong analytical skills including ability to identify trends and performance expectations based on operational considerations
Demonstrated ability to align objectives and initiatives with the organisational vision and values
High level of commercial acumen and experience
Proficiency in business case modelling and financial benefit modelling
Demonstrated ability in driving a culture of fact based and data driven decision making
Results Orientation - focuses attention on key objectives, seeking effective outcomes
Evidence of engaging and influencing stakeholders
Demonstrated ability to collaborate, to contribute and create effective teamwork across traditional organisational boundaries
Ability to navigate ambiguity and show flexibility in a dynamic environment with a high/ fast rate of change
Financial management leadership experience from both a cost reduction and revenue maximisation perspective
Outstanding oral and written communication skills, in particular ability to prepare and delivery presentations to senior audiences.
Customer centricity demonstrated through understanding and implementation of customer centric design.
5 years Financial Services experience (preferred) and knowledge in digital / marketing / project management/consultancy roles
Knowledge of retail banking network operational process and procedure preferable
Agile principles and scrum methodology preferred
Integrated campaign development and implementation preferred
Tertiary qualifications in Commerce/Business, business related discipline, with relevant post-graduate study desirable;
Knowledge of Westpac Group processes and systems is well regarded but not mandatory
What's it like to work here?
We aim to provide one big, supportive team to help us reach our vision to become one of the world's great service companies. As an equal opportunity employer, we're proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.