Associate, Marketing Strategy Associate, Marketing Strategy …

BlackRock
à Toronto, ON, Canada
CDI, Plein-temps
Dernière candidature, 18 juil. 19
Not Specified
BlackRock
à Toronto, ON, Canada
CDI, Plein-temps
Dernière candidature, 18 juil. 19
Not Specified
About this role BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental

About this role

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.

Business Group Description

BlackRock’s iShares is the #1 Exchange Traded Fund (ETF) provider globally with over $950 billion in assets under management and the global leader in ETF market share. With more than a decade of ETF innovation and expertise, iShares is a trusted leader in the ETF industry. iShares serves investors of all sizes, including advisors, personal investors, wealth managers, banks, asset managers, pensions, and insurers. The platform offers clients a comprehensive range of products that provide precise, transparent and cost-efficient access to a full range of asset classes and global markets.

Role Description

Based in Toronto, the Digital Marketing Manager will be a key member of the Canada Marketing Team and will be responsible leading the digital content strategy and execution across the BlackRock Canada’s digital and social channels.

Responsibilities

  • Manage and implement the content strategy for BlackRock Canada’s digital properties
    • Manage agency-in-development of refreshed web site experience
    • Responsible for driving overall content strategy and updates to the site; including refining the user experience and mapping the client journey
    • Collaborate cross-functionally across key business partners to deliver relevant and timely content
  • Drive and manage social content strategy and execution across BlackRock Canada’s social handles
    • Establish and execute social strategy; in collaboration with partners, drive the social media calendar
    • Responsible for metrics, analytics and ongoing optimization
    • Collaborate with global teams and agencies to execute against strategy
    • Define and drive new social strategies and tactics to deliver against stated business objectives
  • Support & lead digital advertising initiatives
    • Manage agency partners on advertising initiatives
    • Drive the measurement and effectiveness of the integrated marketing programs

Qualifications & Skills

Qualifications:

  • Results-oriented marketer with 3+ years of experience in digital marketing through the execution of business-driving and brand-building campaigns
  • Experience managing content development, content strategies, producing and managing agile content
  • Bachelor’s degree required, MBA and/or experience at an agency is preferred
  • Experience in developing and executing brand strategies in a global, corporate and matrixed organization

Ideal candidate skills:

  • Excellent “end-to-end” project management from insight to execution
  • Application of a strong data and analytics capability to inform strategy and measure marketing effectiveness/ROI
  • Experience in and/or passion for driving transformational change
  • Strategic thinker with a mindset of intellectual curiosity
  • Able to work independently yet a team player, able to lead and influence people
  • Agile, adaptable and flexible marketer
  • Collaborative team player

About BlackRock

BlackRock helps investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of March 31, 2019, the firm managed approximately $6.52 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit @blackrock | Blog: www.linkedin.com/company/blackrock.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.



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