Head of Communication, China - COM - Beijing - 20171026002

  • Competitive
  • Pékin, Beijing, Chine
  • CDI, Plein-temps
  • Societe Generale
  • 19 nov. 17 2017-11-19

Head of Communication, China - COM - Beijing - 20171026002


SG CIB is the Corporate and Investment Banking arm of the Société Générale Group. Present in over 50 countries across Europe, the Americas and Asia. SG CIB provides corporate, financial institutions, investors and public sector clients with value-added integrated financial solutions.

The Communication department of Societe Generale Asia-Pacific is ensuring:

  • The definition and implementation of the Communication strategy in the region (approx. 8,000 staff across 12 countries), in line with Societe Generale group communication and Asia-Pacific overall strategy and objectives
  • The promotion of Societe Generale's brand, culture, values, and business expertise to its internal and external stakeholders in the Asia-Pacific region
  • The support of its business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking
The Communication department consist of a regional team based in Hong Kong and dedicated resources for key regions. It is organised around the following channels:
  • Branding & advertising
  • Partnerships & citizenship
  • Media relations
  • Editorial & digital communication
  • Events
The Communication team of Societe Generale China integrates also 2 Communication executives (Internal / events; Digital & new media).

Role Summary

Based in Beijing, working under the supervision of the Head of Communication - Asia-Pacific, and the CEO of Societe Generale - China, the Head of Communications is responsible for:
  • Developing and implementing the communication plan for Societe Generale China, integrating local implementation of global / regional communication strategy
  • Providing communication support to SG China management
  • Managing day-to-day the China communication department
The role particularly focuses to deliver on the following objectives, shared with the local business lines and HR teams:
  • Promote external image / employer's image
  • Support and enhance client relations
  • Generate engagement


Main Responsibilities

The scope of responsibility covers all channels promoting Societe Generale's image and activities in China, in coordination with the respective contact(s) of the regional communication team. With the support of 2 communication executives which he/she will manage on a day-to-day basis, the Communication manager will deliver on the following:

  • Resources, monitoring and strategy:

- Monitor communication budget for China

- Define KPI and metrics
- Follow-up and regular reporting on communication activity and impact
- Participate in defining the communication roadmap for Asia-Pacific with a specific focus on China

  • Media relations:

- Develop media plan for China
- Identify media opportunities e.g. research, products/deals, corporate topics
- Develop media relations with target media
- Manage spokespersons
- Manage crisis communication as and when relevant

  • Branding & advertising:

- Custodian of brand guidelines and ensure local implementation for any usage
- Contribute to regional advertising plan and support local implementation
- Support sourcing of merchandising products and gifts, e.g. greeting cards, corporate gifts

  • Partnerships & Citizenship:

- Implement activation of regional sponsorship platforms
- Identify and manage local partnerships in line with SG's image
- Coordinate citizenship initiatives across SE Asia

  • Editorial & digital communication:
- Produce regular content, focusing on business activities and corporate culture
- Advertise content on digital channels: CMS and community management
- Manage digital owned media channels to deliver communication to staff and other stakeholders
- Manage China newsletters as and when published
  • Events:
- Organize / support organization of client events locally in collaboration with Business Units
- Create staff engagement through events supporting citizenship/internal social activities, in collaboration with HR
- Support HR for student fairs and campus events, as relevant

The role implies also to assist the other Communication team members across Asia-Pacific as and when required.


  • Proven record in developing and implementing transversal communication strategies (using different channels, targeting different audiences, and promoting a wide range of image items)
  • Experience in the financial industry
  • Experience of team management
  • Strong writing skills, both in Mandarin and English
  • Hands-on approach yet with good sense of strategic use of communication


  • Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business / support functions
  • Service-driven, dynamic and open-minded: a doer with ability to steer business / support functions towards a common goal
  • Agile, curious and forward-thinking: ability to question and revisit any action
  • Trustworthy and transparent

Education & Experience

  • University degree:

- Marketing and / or Communication and / or Literature degree

  • Professional experience, among the following:

- Communication department in listed companies
- Specialised communication agencies
- Editorial or marketing roles in a media


  • Fluency in Mandarin and English
  • Other languages - e.g. Cantonese is a plus