Senior B2B Marketing Manager Senior B2B Marketing Manager …

Morgan McKinley
à Pékin, Beijing, Chine
CDI, Plein-temps
Dernière candidature, 18 sept. 20
competitive
Morgan McKinley
à Pékin, Beijing, Chine
CDI, Plein-temps
Dernière candidature, 18 sept. 20
competitive
Our client is a global well-known financial service company, with expanding business in China. Currently, they are looking for a B2B marketing manager based in Beijing. The ideal candidate should have marketing experience in financial institutions.

Responsbility

  •  Collaborate to identify China business priorities (with local Sales and/or Product teams) and create results driven, multi-channel Marketing plans that support those priorities
  •  Manage the full Marketing cycle from strategic planning to execution leveraging all of our internal & external agencies and functional partners
  •  Be responsible for a number of marketing programs to support regional business objectives that build awareness, generate leads and nurture existing client relationships
  •  Be detail-oriented, self-organized, and proactive in coordinating and leading marketing activities from every angle to achieve maximum results for the region
  •  Become an advocate for the company brand and ensure that all marketing activities are aligned and support the overall brand
  •  Ensure integration between all planned marketing activities, whether by an audience or product as well as alignment with the broader marketing team globally covering the same audiences in different regions

Requirements

  •  6+ years of experience in an integrated marketing role
  •  An understanding of the financial services markets in China
  •  Successful track record in B2B marketing. Preferably in financial services
  •  The ability to successfully partner with sales, product managers and internal marketing teams
  •  A combination of virtual and cross-organizational leadership, attention to details, and ability to drive execution across diversified teams
  •  Experience in executing and tracking integrated marketing programs that involve live/virtual events, website, content and social media marketing within the China environment
  •  Experience in working in a global marketing group and leading and coordinating the local function teams
  •  Entrepreneurial mind-set and an ability to adapt and learn a new market
  •  Fluency in English and Native Mandarin both read, write and spoken is a must
  •  Flexibility to travel sporadically
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