Co-brand Card Acquisition & Promotion Manager Co-brand Card Acquisition & Promotion Manager …

Bank Of China (Hong Kong) Limited
à Hong Kong, Hong Kong, Hong Kong
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
Bank Of China (Hong Kong) Limited
à Hong Kong, Hong Kong, Hong Kong
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
Co-brand Card Acquisition & Promotion Manager
Responsibilities:
  • Participate in formulation & implementation of marketing strategies and programs to grow the profitability of credit cards
  • Plan, develop, implement and evaluate marketing programs to achieve the assigned business target
  • Maximize the business opportunities in partners' customer database via various cross-sell and joint promotion programs
  • Analyze market research and customer behaviors on products and provide recommendation to maximize profitability
  • Propose new card product and marketing campaigns to increase market penetration
  • Work closely with various partners to plan and implement the launching of new initiatives and maintain good business relationship with the partners
  • Drive both internal and external parties to ensure smooth implementation of marketing programs
  • Manage marketing budget with effective manner
Requirements:
  • Degree holder in Marketing or Business related disciplines
  • Minimum 5-8 years' experience in marketing function, preferably with card marketing experience
  • Strong business acumen with excellent project management and problem solving skills
  • Customer focused with good communication and interpersonal skills
  • Able to work under pressure and tight deadline
  • Good command of both spoken and written Chinese (including Putonghua) and English
  • Proficient in MS Office applications

Bank Of China (Hong Kong) Limited logo
Close
Loading...