• Competitive
  • Hong Kong
  • CDI, Plein-temps
  • HSBC
  • 2019-03-19

Content Author - Retail Banking and Wealth Management

  • Plein-temps
  • Hong Kong
  • 19 mars 19

Content Author - Retail Banking and Wealth Management

Some careers shine brighter than others

If you're looking for a career that will help you stand out, join HSBC and fulfil your potential.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Content Author .

Principal responsibilities

  • Build and optimisation of required pages ensuring all incoming journeys are accounted for
  • Using data to further decision making and reporting on effectiveness of content
  • Help deliver output based on editorial calendar and other planned initiatives
  • Ability to analyse and communicate key findings in analytics
  • Ability to manage project work with ad hoc tasks Require a creative flare and knowledge of best practice in regards to copy placements and use of call to actions buttons
  • Need to know how channels feed into pages and ensure a seamless user journey, flagging any inconsistencies or repetition that may transpire during build
  • Able to communicate effectively to ensure any issues are raised to ensure realignment across the channels
  • Passionate about creating optimal user journeys with a focus on conversion and acquisition
  • Work within a newly formed content studio where you can draw upon the skills and expertise of other digital professionals and work together to deliver good content, proven through analytics
  • Manage your own pipeline of work and ensure milestones are met
  • Responsible for ensuring the success of pages by monitoring their performance and offering further options to optimise



  • Professional diplomas from CIM and IDM would be an advantage
  • Experience and understanding of web publishing tools, content management systems and capabilities and automated translation platforms
  • Previous experience in a translation or localisation environment Knowledge of digital best practice including SEO, writing for web, optimisation and accessibility
  • Experience delivering localized digital content across multiple platforms, especially mobile
  • A working understanding of web technology tools such as XML, HTML, Photoshop, and varying digital asset types
  • Localization budget and vendor management experience is an advantage
  • Demonstrated success in delivering multiple content related projects, priorities and vendors concurrently
  • Strong analytical, and planning skills and the ability to work with multiple teams
  • Good understanding of project methodology, frameworks and best practice and in particular Agile
  • Subject Matter Expertise of digital content and distribution Innovative, the ability to approach things differently or do different things to deliver goals
  • Highly developed communication skills, both written and verbal, to explain complex or technical issues
  • Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors Strong relationship management and influencing skills to satisfy a wide range of internal and external customers with conflicting priorities

You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.