Digital Copywriter - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • CDI, Plein-temps
  • HSBC
  • 20 juin 18 2018-06-20

Digital Copywriter - Retail Banking and Wealth Management

Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.

Retail Banking and Wealth Management serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Copywriter .

Principal responsibilities

  • ​Lead user experience and design as well as the wider digital teams by creating clear, elegant English and potentially other native languages, with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation
  • Support production of high quality and accurate copy across print, digital and social channels
  • Support production of marketing and service related digital messaging working within rigid restrictions and guidelines
  • Support production of long and short form copy appropriate to a variety of project goals and audiences
  • Optimise and reconfigure existing internal and external communications to adhere to user experience best practice
  • Quality control and quality assurance on own and teams work, assist colleagues by proofing output as required
  • Work across a variety of projects, ensuring adequate and appropriate prioritisation
  • Ensure all content presents an accurate overview of brand and is aligned to brand guidelines and tone
  • Ensure consistency both within and across documents, brands and sub brands

  • ​People experience in customer focused organizations, in disciplines such as digital, design or product management, with leadership skills motivating and inspiring others to excel
  • English copywriting qualifications or equivalent
  • Experience of User Centred Design methodology and its practical implementation
  • Expert in best practice when writing for the web
  • Understanding of user experience and web best practice
  • Experienced in multichannel content creation such as web, print, mobile and tablet
  • Familiar with the use of prototyping tools, basic Photoshop skills and word processing software
  • Subject matter expertise of channel, including technical, commercial, marketplace and customer considerations
  • Innovative and has the ability to approach things differently or do different things to deliver goals
  • Strong communication skills, both written and verbal, to explain complex or technical issues
  • Good relationship management skills to satisfy a wide range of internal and external customers with conflicting priorities
  • Good time management and prioritisation of projects and tasks
  • Experience working with agencies, particularly for usability testing
  • High levels of resilience and self motivation
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.