• Competitive
  • Hong Kong
  • CDI, Plein-temps
  • HSBC
  • 2019-03-23

Digital Product Marketing Lead - Retail Banking and Wealth Management

  • Plein-temps
  • Hong Kong
  • 23 mars 19

Digital Product Marketing Lead - Retail Banking and Wealth Management

Some careers shine brighter than others
If you're looking for a career that will help you stand out, join HSBC and fulfill your potential.

Retail Banking and Wealth Management serves millions of customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Digital Product Marketing Lead.

Principal responsibilities
  • ​Develop the overall Product Marketing plans and lead the always on and tactical campaign execution for the year
  • Scoping requirements and budget planning
  • Onboarding and managing Creative and or Media Agencies
  • Collaborating with Digital, Business and Marketing stakeholders
  • Analyzing campaign performance and making recommendations to improve activity in line with objectives
  • Consolidating and reporting Key Performance Indicators measurement to local and group Business and Marketing teams


Qualifications
Requirements
  • ​Strong digital expertise and network broad based commercial marketing experience, ideally within a retail or financial services based institution and understanding of integrated marketing strategies
  • A range of campaign and digital development experience, including demonstrable success in developing and evolving strategic and operational plans and channel strategies.
  • Ability to think innovatively and see simplicity at the far side of complexity
  • Deep understanding of technology developments and emerging consumer and industry trends
  • Proven ability to inform and challenge leadership teams and peers
  • Commitment to putting the customer at the heart of all development and implementation activities
  • Ability to manage agencies
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.