Publicity Manager, Product and Customer Proposition, Pensions - Retail Banking and Wealth Management

  • Competitive
  • Hong Kong Hong Kong Hong Kong HK
  • CDI, Plein-temps
  • HSBC
  • 20 sept. 18 2018-09-20

Publicity Manager, Product and Customer Proposition, Pensions - Retail Banking and Wealth Management

Some careers grow faster than others.
If you're looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential.

Retail Banking and Wealth Management serves more than 38 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.

We are currently seeking a high caliber professional to join our team as Publicity Manager, Product and Customer Proposition, Pensions.

Principal responsibilities

  • Contribute to the design and execution of a holistic brand building strategy by employing different tools such as customer proposition and educational campaigns or initiatives and media exposure
  • Work closely with the Bank's marketing department to plan and execute various Above-the-Line and Below-the-Line campaigns, to ensure that the business objectives can be achieved through those campaigns.
  • Work closely with the Bank's communication department to manage and execute holistic communication strategy to external customers and media, for example media by-lines, press releases, via various customer communication channels such as Public Web Site, Mobile Banking, eDM blasting
  • Work with other customer-facing functions of Pension business, particularly Sales and Account Servicing Managers, to ensure that publicity activities can be fully utilised to improve customer acquisition and retention.
  • Lead end-to-end process of projects and campaigns, including planning, material drafting, obtaining internal clearance, submission to regulator for material approval, arrange for channel delivery
  • Manage and deliver timely and quality communications to internal staff, particularly customer-facing staff through internal channels such as intranet, internal seminars, to empower our front-line staff to portray a positive image of HSBC MPF to customers.

  • Strong business acumen, with a holistic view on how to promote the image of HSBC MPF among the public and in the industry, and how to utilise it to encourage sales and customer retention.
  • Exhibit a collaborative approach to the development and implementation of improvement projects and communication plans with different departments, functions and entities.
  • Exhibit effective communication skill and stakeholder management when working across teams, functions and entities to ensure that projects are run efficiently.
  • With proven track record in brand management, advertising, public relations, product promotion leaflet drafting, award application and event management.
  • Experience in MPF, Insurance and Banking is an advantage
  • Degree with major in Journalism, Communications, Marketing, Business Administration, Public Relations or related disciplines preferred
  • Creative and resourceful to identify branding and marketing trends
  • Proficiency in both Chinese and English, with excellent copywriting skills
  • Able to work under pressure and meet tight deadlines
You'll achieve more when you join HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

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