Segment Manager (Business Banking) Segment Manager (Business Banking) …

Bank Of China (Hong Kong) Limited
à Hong Kong
CDI, Plein-temps
Dernière candidature, 16 sept. 20
Competitive
Bank Of China (Hong Kong) Limited
à Hong Kong
CDI, Plein-temps
Dernière candidature, 16 sept. 20
Competitive
Segment Manager (Business Banking)
Job Responsibilities:
  • Conceptualize business strategies with ongoing in-depth market research , competitor benchmarking & customer portfolio study
  • Establish unique customer proposition and define the product and channel strategy in support the proposition development
  • Build segmentation model to ensure differentiated sales & services model according to customer characteristics
  • Define customer journey and develop cross-selling models with key stakeholders from product , channel and marketing
  • Identify the customer pain points and monitor its improvement
  • Monitor the business and sales performance by channel & campaign, customer movement across value segment, recommend tactical initiatives to achieve business target
  • Initiate, develop and implement digital and data-driven projects for target segment
Job Requirements:
  1. Degree or above in Business Administration, Marketing, Finance or related disciplines
  2. At least 3 year experience in financial industry with proven experience and track record in segmentation, strategy development and customer management
  3. Proactive , innovative with remarkable organizing & problem solving skills with a strong sense of customer centricity
  4. Strong strategic thinking capacity with the ability to translate concepts into business insights
  5. Excellent communication and presentation skills with good command of both spoken and written English and Chinese
  6. Exposure in commercial banking business and understanding on corporate loan & trade finance will be a plus

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