Senior Communication Manager, Large Financial Instutition

Morgan McKinley Hong Kong

Mise en ligne il y a 1 mois CDI Competitive

Responsibilities

External Communication Responsibilities

Product Launches: Lead cross-functional campaigns to introduce new products to the market.
Media Relations: Build relationships with tech, business, and industry journalists for press coverage.
Public Relations: Write press releases, media kits, and pitch angles for product announcements.
Executive Visibility: Draft keynote speeches, thought-leadership articles, and talking points for leadership.
Crisis Management: Develop response strategies for product recalls, security breaches, or negative reviews.

Internal Communication Responsibilities

Cross-Functional Alignment: Bridge communication between product, engineering, marketing, and sales teams.
Employee Engagement: Write company-wide announcements, newsletters, and FAQs regarding product roadmaps.
All-Hands Planning: Organize presentation content for internal updates and town hall meetings.
Change Management: Guide staff through major product shifts, rebrands, or organizational restructuring.
Training Enablement: Create messaging frameworks to help customer support and sales talk about products accurately.

Strategy and Execution

Messaging Frameworks: Define the core value proposition, positioning, and tone for every product line.
Metrics Tracking: Measure the impact of communication campaigns using media reach and internal engagement data.
Agency Management: Direct external PR firms, freelance writers, and creative design agencies.

Requirements

Bachelor's degree holder
At least 10 years of communication experience gained from financial services
Product marketing experience would be a plus
Fluent Cantonese and English

Référence JN -062026-2003531

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Morgan McKinley - Hong Kong

Hong Kong

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