Senior Manager/Manager, Segment & Product Management (Business Banking) Senior Manager/Manager, Segment & Product  …

Bank Of China (Hong Kong) Limited
à Hong Kong, Hong Kong, Hong Kong
CDI, Plein-temps
Dernière candidature, 01 juil. 20
Competitive
Bank Of China (Hong Kong) Limited
à Hong Kong, Hong Kong, Hong Kong
CDI, Plein-temps
Dernière candidature, 01 juil. 20
Competitive
Senior Manager/Manager, Segment & Product Management (Business Banking)
Job Responsibilities:
  • Establish customer proposition and define the product and channel strategy in support the proposition development
  • Assist product proposition development and design corresponding sales and services protocol for frontline implementation.
  • Drive the development segment centric product solution, covering product features, pricing, offering and customer communications, in response to customer need
  • Design and execute marketing strategy and customer communication messages across multiple channels
  • Build segmentation model to ensure differentiated sales & services model according to customer characteristics
  • Drive achievement of business target with proper cross-selling models agreed with key product, channel and marketing stakeholders
  • Identify the customer pain points , suggest appropriate customer journey and monitor its improvement
  • Monitor business, customer values, sales performance by channel & campaign, recommend tactical initiatives to achieve business target
  • Work closely with product, channel owners and IT for user requirement development , campaign logistics and customer communication
Job Requirements:
  • Degree or above in Business Administration, Marketing, Finance or related disciplines
  • At least 10 year experience in financial industry with hand on experience customer , product management
  • Proactive , innovative with remarkable organizing & problem solving skills with a strong sense of customer centricity
  • Strong strategic thinking capacity with the ability to translate concepts into business insights
  • Excellent communication and presentation skills with good command of both spoken and written English and Chinese
  • Exposure in commercial banking business and understanding on corporate loan & trade finance will be a plus
  • Less experienced candidate will be considered as Manager role

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