Marketing Campaign Specialist - Domain Trainee - English
Marketing Campaign Specialist - Domain Trainee - English - ANA002842
With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world’s biggest brands—and we have fun doing it. Now, we’re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
Inviting applications for the role of Marketing Campaign Specialist !
As a Marketing Campaign Specialist you need to understand how to accelerate growth by creating scalable marketing programs through automation. You have a passion for digital marketing and operational efficiency driving revenue through automation, create platform independent e-mails and landing pages optimized for deliverability and conversions.
•Coordinate with the client to prepare and launch email campaigns (from campaign assets development to performance analysis) using our marketing automation tool
•Setup Webinars – using platforms, (such as On24 / GotoWebinar) following our multi-step model from invite to follow-up
•Launch Email Nurture Campaigns – Using Marketo with multiple streams and triggers using automation methodology and best practices.
•Coordinate with client and advice standard methodologies to drive lead generation efforts
•Delivering reports and presentations for campaign success evaluation
•Optimizing materials for campaign tracking and attribution (UTM, Bizible, GTM)
•Developing optimized html landing pages and emails for mobile/desktop viewing
•Launch campaigns using A/B tests, and promotions that succeed through email and online platforms.
•Measure results and optimize the nurture tracks for various segments to convert leads to customers
•· Data management according to GDPR/CASL compliance standards
•Good command of English and communication skills (Spoken and written)
•BA/BS or equivalent working experience
•Experience with a marketing automation/email service provider tools and inbound marketing. (Marketo preferred / Hubspot/ Eloqua / Pardot and/or other email campaign tools)
•Previous experience on the field of digital marketing / marketing automation / email marketing / Online advertising / Web design
•Ability to work cooperatively across departments and countries
•A good understanding and previous work experience with Microsoft office package.
•Eager to learn about modern online marketing automation techniques
•Tech savvy and analytical attitude covering online marketing tools
•Moderate knowledge of Website development, HTML
•Moderate knowledge about Online tools and channels
What can we offer?
•Multicultural and very diverse environment with people from over 30 countries
•Genpact supports language courses, professional trainings, personal development.
•Friendly working environment (Best Office Award 2015), including gym, cafeteria, hairdresser and a medical center, all conveniently located on the office campus.
•Great career-development opportunities!
•Opportunities to use your accounting and finance skills.
•Opportunity for operational improvement/simplification/standardization.
•Flexible working hours/home office.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com . Follow us on Twitter, Facebook, LinkedIn, and YouTube.
Job Domain Trainee
Primary Location Hungary-Budapest
Education Level Bachelor's / Graduation / Equivalent
Job Posting Feb 11, 2021, 1:41:39 PM
Unposting Date Ongoing
Master Skills List Corporate
Job Category Full Time