Manager, Investment Marketing Manager, Investment Marketing …

Prudential
à Kuala Lumpur, Federal Territory, Malaysia
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
Prudential
à Kuala Lumpur, Federal Territory, Malaysia
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
Manager, Investment Marketing
At Prudential, we understand that success comes from the talent and commitment of our people. Together, we have a shared vision in securing the future of our customers and our communities. We strive to build a business that you can shape, an inclusive workplace where everyone's ideas are valued and a culture where we can thrive together. Our people stay connected and tuned in to what's happening around us, keeping us ahead of the curve. While focused on the long-term, we look to the future to bring growth, development and benefit to everyone whose lives we touch.

Job Scope:

Help build PAMB's Investment Linked Products (ILP) Funds' platform and develop best practices for all areas relating to the ILP Fund Development and Marketing.

Job Scope:
Help build PAMB's Investment Linked Products (ILP) Funds' platform and develop best practices for all areas relating to the ILP Fund Development and Marketing. Principal Duties & Responsibilities:
ILP Fund Development & Management
  • Collaborate closely with cross-functional teams to implement investment-linked (IL) fund developments.
  • Ensure new fund strategy development and existing fund strategy enhancement are managed according to the target deliverable requirements to meet the project deployment timeline.
  • Work with respective Fund Manager to prepare new fund training and marketing presentation materials for the use in sales force training and client event sessions.
  • Conduct the Train the Trainer sessions to equip sales team with the required knowledge & skills to promote the new/enhanced fund strategy competently.
  • Support sales distribution on fund marketing related initiatives and activities to drive ILP sales.
  • Liaise with product & sales distribution teams to review investment-linked fund sales production results against target sales goals to provide support on areas of improvement.
  • Cooperate with the respective Fund Manager to complete the fund due diligence report required by banca partners.


ILP Fund Marketing
  • Responsible for fund marketing of IL funds across different channels to support ILP sales.
  • Conduct focus groups to gain a true understanding of target market customers' needs to determine appropriate investment fund proposition and marketing strategy for effective communication of the fund offerings.
  • Formulate sales proposition for various customer/sales segments and develop impactful fund marketing tools that are customized for different sales channels.
  • Work with fund managers to prepare fund marketing materials such as monthly fund fact sheet, fund training slides, fund review & update, ad-hoc presentation deck and etc.
  • Provide strategic inputs to the company's training teams on IL funds' training strategy and, develop IL funds training content and training roadmaps for different sales groups.
  • Ensure all fund marketing materials adhered to internal compliance requirements.


Digital Marketing Innovation
  • Identify digital innovations in the industry that can be integrated into the IL fund marketing or training environment of the organization for efficiency and better reach to customers.
  • Understand digital user journey and user experience to propose relevant IL fund digital marketing initiatives to market IL funds.
  • Provide IL funds digital marketing specifications and collaborate with internal stakeholders in developing the digital marketing or training platforms.
  • Develop and perform user acceptance tests (UAT) to ensure the IL fund digital marketing application or platform developed is according to the specifications provided.


Job Specification:
  • Diploma or Bachelor's Degree or Professional Degree in Marketing, Business Studies, Finance, Banking, Investment, Economics or equivalent.
  • Minimum 7 years experiences in banking and financial services industries specialized in investment sales and marketing is an added advantage.
  • Experience in developing marketing strategies and promotional activities for sales channels.
  • Experience in digital marketing and producing sales & marketing tools will be an added advantage.
  • Passionate about digital platform, website, content development.
  • Strong interpersonal and problem-solving skills, including flexibility and adaptability in a dynamic environment.
  • Possesses good analytical and strong presentation skills.
  • Competent and confident in delivering public speaking.
  • Able to interact with all levels of people and management with excellent communication and interpersonal skills.
  • Team player and able to work independently with minimal guidance.
  • Strong command of multilingual skills - English, Mandarin and Malay.
  • Strict compliance with all applicable deadlines is expected.
  • Ability to multi-task and highly motivated with an ability to take ownership.
  • Possess strong work ethics, integrity and a positive attitude.
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