Product and Campaign Analytics Manager

  • Competitive
  • Kuala Lumpur, Federal Territory, Malaysia
  • CDI, Plein-temps
  • Hong Leong Bank Berhad
  • 25 mai 19

Product and Campaign Analytics Manager

Job Description

  • Responsible for development and implementation of advanced predictive analysis projects for Consumer Banking to identify business opportunities, increase cross sell and leads optimization through machine learning.Sharing of analytics insights to different stakeholders across Line of Businesses including Senior Management level and Head of Departments
  • Sharing of analytics insights to different stakeholders across Line of Businesses including Senior Management level and Head of Departments
  • Lead the development and implementation of Consumer Bank marketing (cross sell / up sell) campaigns based on data-drive insights to drive and support business via real time event based marketing, telemarketing and digital campaigns.
  • Monitor and improve sales performance for campaigns
  • Develop a customer centricity model to measure and track impact and effectiveness of marketing campaigns in terms of customer revenue, product holding, attrition, etc.
REQUIREMENTS
  • At least 7 years of advanced analytics experience
  • Possess a Bachelor's Degree in either Statistics/Mathematics/Decision Science/Finance/Accounting.
  • Possess skills in SAS, SQL Programming, Python or any other open programming language, Teradata, Hadoop solutions environment.
  • Tableau knowledge and skills a plus but not mandatory
  • Possess skills and knowledge to undertake extensive quantitative data analysis and maintenance of statistic data mining model, data mining took and statistical technique.
  • Forward thinking and progressive with strong business acumen and able to interpret the customer analytics applications into business insights and facilitate decision making.
  • Strong communicator and able to work effectively in a team and support business leaders to capitalize and turn data into competitive advantage.