AVP, Brand Marketing, Group Marketing, Consumer Financial Services AVP, Brand Marketing, Group Marketing, Consumer  …

OCBC Bank
à Singapour, Singapore, Singapour
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
OCBC Bank
à Singapour, Singapore, Singapour
CDI, Plein-temps
Soyez parmi les premiers à postuler
Competitive
OCBC Bank
AVP, Brand Marketing, Group Marketing, Consumer Financial Services
This role is responsible for growing the brand value of OCBC's Consumer Financial Services (CFS) group across all consumer products and services. This person will need to strengthen overall brand presence and visibility, grow the digital banking brand association and affinity amongst our consumer segments, organise key seasonal events leveraging our products and services, as well as support OCBC Group-wide branding initiatives.

• Strategic management of owned, paid and earned brand assets
• Sourcing and securing new opportunities for brand exposure in paid media spaces
• Develop and drive key initiatives for new branches
• Ensure consistent, brand aligned content across all owned assets
• Ensure brand visibility for OCBC consumer segments, products and services
• Leverage the group branding events to promote and drive engagement with customers
• Organise and manage corporate hospitality representing CFS at group branding events
• Governance and maintenance of marketing assets at Sports Hub to ensure relevant and effective messaging in driving the business
• Chinese New Year, Christmas festive decorations and engagement activities for branches
• Manage, curate and govern all art assets within branches and OCBC owned buildings

Qualifications

• Min. 5 years of relevant brand marketing experience, preferably in financial institutions
• Strong communicator and proven ability in influencing cross functional business units
• Confident in presentation and managing senior management and stakeholders
• Proactive, organised, detail and results-oriented, with an eye for design
• Exceptional team player with strong collaboration skills and ability to succeed in a highly matrixed organization
• Able to work on own initiative to deliver optimum results
• Good understanding of customer experience design

*Li-VL

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