Associate, Marketing (Emerging Affluent), Consumer Banking Group

  • Competitive
  • Singapour, Singapore
  • CDI, Plein-temps
  • DBS Bank Limited
  • 23 nov. 17 2017-11-23

See job description for details


Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Responsibilities

  • Develop strategic and tactical marketing and advertising campaigns for Consumer Banking Group, with special focus on the Emerging Affluent Segment
  • Lead and work closely with advertising and media agencies to ensure that marketing and advertising communications for the Emerging Affluent segment adhere to the individual brand strategy and requirements, and meet project deadlines
  • Track, measure and report on effectiveness on online and offline marketing efforts
  • Manage spend within budget and proactively identifying budget issues
  • Provide marketing and communications counsel to respective product and service teams team in achieving their communications objectives
  • Conceptualise and manage events
  • Ensure brand identity is consistently applied across all marketing materials
  • Build brand presence and affinity in the social and digital media space


Requirements

  • Degree in Business or Marketing
  • At least 5 years’ experience in Marketing and Advertising
  • A strategic thinker with good project / event management skills
  • Experienced in leading and working with advertising and media agencies
  • Banking knowledge is an advantage
  • Good interpersonal, communication and negotiation skills
  • Good understanding and knowledge of marketing trends, particularly in digital marketing
  • Good understanding of Consumer Marketing





Apply Now

We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.