Marketing Measurement and Experimentation Lead Marketing Measurement and Experimentation Lead …

Citi
à Singapour, Singapore, Singapour
CDI, Plein-temps
Dernière candidature, 13 juil. 20
Competitive
Citi
à Singapour, Singapore, Singapour
CDI, Plein-temps
Dernière candidature, 13 juil. 20
Competitive
Citi
Marketing Measurement and Experimentation Lead
Job Purpose:
Lead the transformation journey to create a culture of data led experimentation and marketing measurement strategy with emphasis on data driven efficient allocation of marketing dollars across marketing campaigns and channels.
The role is expected to work closely with Region & Country Senior Business and Product Managers, the Analytics and Information Management (AIM) Centre of Excellence, Technology and Decision Management seniors to design and conduct marketing experiments and publish the results on ongoing basis.
Key Responsibilities:
  • Develop marketing measurement strategy and framework with emphasis on tracking impact, and ROI.
  • Define  important KPIs to track and measure success of Marketing Campaigns
  • Design and conduct data driven marketing experiments
  • Evaluate the ongoing effectiveness of marketing campaigns to ensure continued improvement and optimization of all marketing channels.
  • Develop Marketing Mix Models to optimize channel spend allocation and provide direction to media partners as needed.
  • Communicate results and recommendations to the senior leadership team on regular basis
  • Explain and train employees on existing and new marketing analytics strategies
  • Lead regular Updates to senior business managers on status and impact of initiatives
Knowledge/Experience/Technical skills:
  • Highly numerate, as demonstrated by Masters in a numerate subject such as Mathematics, Operational Research, Business Administration, Economics etc. from Premier Institute or a track record of performance that demonstrates this ability
  • 8+ years of relevant work experience in Marketing Analytics within Banking / Financial Services / Consulting / Analytics Industry
  • Strong Business and Product Knowledge across all consumer products
  • Strong analytical skills and ability to interpret data, identify trends, analyse program effectiveness, and ROI.
  • Strong understanding and experience with the MarTech stack including Automation platforms, A/B testing tools, CMS, DMPs and CRMs.
  • Ability to link analytical techniques and framework to drive business goals and/or customer experience
  • Experience using predictive models and matching algorithms to optimize marketing acquisition and revenue.
  • Experience in using Big Data platforms and software, e.g. Spark, Python, Hive, Pig etc
Personal Skills:
  • Excellent presentation skills - able to clearly articulate complex strategies/techniques and ideas to senior management
  • Self Motivated - demonstrated ability to follow through to execution
  • Strong Project Management Skills, ability to lead cross functional teams towards a common vision
  • Passionate about providing a superior segment-of-one  customer experience   
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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - SG ------------------------------------------------------
Time Type :Full time ------------------------------------------------------
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Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
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