E-mail Specialist E-mail Specialist …

William Blake Consulting Ltd
à Londres, Angleterre, Royaume-Uni
CDI, Plein-temps
Dernière candidature, 26 nov. 20
Excellent
William Blake Consulting Ltd
à Londres, Angleterre, Royaume-Uni
CDI, Plein-temps
Dernière candidature, 26 nov. 20
Excellent
Diffusée par:
Keir Hostler • Recruiter
Diffusée par:
Keir Hostler
Recruiter
An exciting opportunity for this growing Asset Management firm

Key Responsibilites:

  • In depth knowledge of Salesforce Marketing Cloud or equivalent market leading email platform to create, test, and deploy single and multi-step email campaigns, landing pages, events and webinars
  • Direct experience working with a CRM integrated email marketing platform  
  • Develop email strategy that drives customer retention and lead generation through customer life cycle analysis and lead scoring
  • Develop and maintain responsive email templates, troubleshoot issues, and stay abreast of technology advances
  • Responsible for the delivery, data segmentation and post analysis of email campaigns - managing A/B tests, with presentation of results for monthly and quarterly meetings.
  • Email campaign optimisation, making suggestions for improvement in line with business objectives. Proactively monitor campaign performance, develop dashboards, prepare reports, and identify areas for improvement.
  • Work with different sales distribution channels and understand the sales structure to build effective distributions lists and lead scoring capabilities.

Experience required:

  • Experienced in email campaign sends, including personalised email campaigns and dynamic sends.
  • Understands the role of email marketing in the overall marketing strategy and customer journey.
  • The ability to work on multiple projects at one time
  • Strong problem solving skills, with an appetite to improve processes and ways of working.
  • Experience of working with and managing third-party supplier / agency relationships.
  • An excellent eye for detail and good proof-reading skills.
  • Ability to work calmly under pressure and to tight deadlines.
  • Team player
  • Excellent written and verbal communication
  • Analytical mindset
  • Beneficial to have experience in financial compliance procedures
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