Marketing Executive - Digital Team

  • £28-£32K + excellent benefits & annual bonus
  • Londres, Angleterre, Royaume-Uni
  • CDI, Plein-temps
  • Ramsey Portia
  • 12 déc. 17 2017-12-12

Our client is a globally operating fund management business. They are seeking a Digital Marketing Executive to join their team to focus on their email marketing to build brand / product awareness and help drive sales.

The team is tasked with using all aspects of the marketing mix and is responsible for marketing primarily to intermediated and wholesale segments across the UK, continental Europe and Latin America.

This role will work closely with the channel marketers, as well as the regional sales teams and wider marketing team to deliver digital marketing initiatives across the region and support the channel marketers with their digital marketing requirements.

 

Duties and Responsibilities

  • Be the go to person for creation of Pardot email templates on a day to day basis: for campaigns, dissemination of content, invitations and follow ups for events and webconferences. Use A/B testing to test and optimize email content
  • Manage the approval of email templates with compliance
  • Support the marketing and sales qualification process of leads
  • Manage engagement of leads and relevant lists, liaising with sales offices
  • Manage and upload lists for new leads coming from events, campaigns.
  • Work with Pardot workflows, dashboards, dynamic templates and dynamic lists
  • Compile performance metrics for emails, and analyse and improve upon key metrics
  • Own digital content dissemination calendar for the region
  • Work closely with EMEA & LatAm channel marketers to ensure that their digital marketing requirements are met and ongoing and new marketing approaches are implemented

 

The role requires:

  • Knowledge of Pardot highly desirable
  • Some knowledge of the asset management industry preferable (knowledge of risk and compliance factors etc.)
  • Intermediate/Advanced Microsoft office skills
  • Exposure to the following software is desirable but not essential; Sharepoint, Analytics/Adobe, Goldmine
  • Collaborative and effective attitude
  • Taking personal responsibility for the outcomes delivered
  • Excellent attention to detail
  • Deadline driven
  • Proactive and able to work independently on projects
  • Good relationship skills with various stakeholders (internal teams, stakeholders and peers, and external 3rd parties)
  • Conviction in the deliverables of the work done
  • Problem solving skills and comfortable escalating
  • Excellent written and verbal communication skills
  • Ability to multitask, analytical mindset
  • Good organizational skills and able to prioritise