Vacancy details




Job Profile



Lockton - Experienced Professional




Title



Marketing Manager - Pro Exec




Description



We are seeking a proactive and commercially minded Marketing Manager to lead the development and delivery of marketing activity for our ProExec division.



Reporting to the Senior Marketing Manager, you will act as the division's principal marketing contact, working closely with business leaders and specialist teams to translate commercial priorities into focused marketing plans. You will identify opportunities to strengthen ProExec's market profile, showcase its expertise and support client retention, cross-selling and new business development.



This is a hands-on role combining strategic advice with campaign delivery, with a strong emphasis on digital marketing. You will use paid search, social media, email, website content and relevant third-party online platforms to reach target audiences, generate enquiries and support commercial growth. The successful candidate will confidently influence senior stakeholders, bring fresh ideas and demonstrate how marketing contributes to business outcomes.



Your responsibilities include:

• Marketing strategy and planning


• Stakeholder management


• Integrated campaigns


• Paid search and paid social


• Website, SEO and conversion


• Online platforms and partnerships


• Email marketing and lead nurturing


• Thought leadership and content


• Social media and expert profiling


• Business development support


• Media and communications


• Events and sponsorships


• Measurement and improvement

Candidate Profile



You should have the following:

• Proven experience in a marketing manager role, with responsibility for developing and delivering marketing plans for a business area, team or division.


• Experience translating business objectives into practical marketing activity that supports commercial growth.


• Strong stakeholder management skills, with the confidence to advise, influence and work effectively with senior leaders and technical specialists.


• Experience managing integrated campaigns across multiple channels, with practical experience planning, delivering and optimising digital marketing activity.


• Experience with PPC and paid social advertising, including platforms such as Google Ads and LinkedIn Campaign Manager, either directly or through the effective management of specialist agencies.


• Understanding of SEO, website user journeys, landing pages and conversion optimisation.


• Experience using email marketing platforms, content management systems and digital analytics tools to deliver and evaluate campaigns.


• Understanding of audience segmentation, lead generation and nurturing, including how enquiries are captured, qualified and followed up with business teams.


• Excellent written and verbal communication skills, including the ability to turn complex information into clear, compelling content.


• Strong project management and organisational skills, with the ability to manage competing priorities and deliver to deadlines without compromising quality.


• Experience managing marketing budgets, agencies and external suppliers.


• Excellent attention to detail and strong editorial judgement.


• Proficiency in Microsoft Office applications, particularly PowerPoint, Excel and Word.


• A proactive approach and willingness to take ownership from initial brief through to delivery.


• Commercial curiosity and an interest in understanding clients, markets and business priorities.


• Sound judgement and the confidence to recommend where marketing effort will have the greatest impact.


• A collaborative approach and the ability to build strong relationships across teams.


• Flexibility and adaptability in a fast-paced environment


• Preferably experience of working within insurance, financial services or professional services

About The Position



Lockton's Marketing team is an integrated group of divisional marketing, communications and creative specialists who act as trusted advisors to create and deliver strategic marketing initiatives that support business objectives. Our specialist expertise spans event management, advertising, design, content creation, thought leadership, digital marketing and client communications.



We partner closely with our broking divisions to develop tailored marketing strategies that drive engagement, strengthen client relationships and support commercial growth. There is no one-size-fits-all approach to marketing at Lockton.