About the job Product Marketing Manager - £55K



To lead the Product Marketing function, delivering customerresearch and go-to-market strategies across the client's product portfolio.



PRINCPAL DUTIES AND RESPONSIBILITIES



The role holder will be responsible for:



Understanding the market

• Research markets, gain anunderstanding of sources of industry and market data

• Seek out industry reports,articles and attend relevant events



Understanding customer needs

• Clearly articulate customerproblems in our markets (by industry) and how our products solve them

• Speak regularly withcustomers, conduct win/loss analysis, run surveys, review analytics, andcontinuously validate this understanding



Competitor analysis

• Understand the competitivelandscape and clearly articulate our USPs and those of competitors

• Track and analyse competitivepricing and feature gaps



Go to market and commercial planning

• Guide the quarterly Sales& marketing plan through identification of target sectors/ industries andmarket problems/ use cases for each territory

• Coordinate Marketing and Salescampaigns, Sales training, and Product Marketing activity to support revenuegeneration

• Ensure alignment ofgo-to-market roadmaps to the Product Business Plan



Pricing

• Set product pricing, based onthorough market analysis, and develop pricing strategy for each product



Product Positioning

• Provide product specificationand pricing guides to support go-to-market activities

• Arrange and support sufficienttraining for Sales teams

• Liaise with marketing toensure effective communication of problem, solution, features and benefits tocustomers

• Support Product Owners inproducing clear positioning statements and demos

• Ensure Sales knowledge basesremain up to date and well curated, including the Use Case Dashboard



Line manage Product Owner and Product Analyst

• Coach and develop your team,ensuring clear objectives aligned to business objectives and focuseddevelopment plans to support succession planning

• Act as a support/ escalationpoint in dialogue between Product, Marketing and Sales

• Support Product Owners inproducing clear positioning statements and demos



SKILLS/EXPERIENCE:



The job holder will be an exceptional candidate, with aproven track record in a similar role. In particular, they are required tohave:



Essential

• Experience in customerresearch, pricing, and product marketing

• Good interpersonal skills andexperience of interacting with internal and external customers

• Proven experience working withcross-disciplinary teams

• Commercial acumen

• The ability to understandcomplex technical concepts and present them simply

• Experience working in aProduct function

• Strong line managementexperience

• Developing, delivering, andsupporting business processes



Desirable

• Exposure to SMS and telecoms

• Background in SaaS