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Marketing Data Analyst

Career International AP (Hong Kong) Limited
Hong Kong
Posted about 7 hours ago Permanent Negotiable
C
Posted by
Carmen Xiao
Recruiter

Key Responsibilities 

  • Setup tracking of web and mobile events for analytics platforms (Google Analytics/ GTM/ AppsFlyer/ Amplitude) 
  • Calculate costs and revenue from all paid media by combining multiple data sources
  • Analyze data from Facebook/ Google/ Direct Media etc and provide insights to the digital team 
  • Build custom dashboards for digital (Data Studio/ Google Analytics/ Amplitude) 
  • Implement A/B testing structure and reporting for digital traffic 
  • Market research and competitor analysis 
  • Basic data prep, cleaning and matching 
  • Efficiently use task management tools for tracking and execution of tasks 
  • Communicate with vendors and internal teams to achieve the goals of the department 
  • Gathers and maintains projects-related documents 

Requirements 

  • 3 years experience media buying across Facebook, Google and other ad-networks 
  • Degree holder in Mathematic, Economic, IT or other related disciplines
  • Proven experience in SQL
  • Experience in technical analytics development
  • Experience in Python is a huge plus 
  • Experienced in analytics platforms such as Google Analytics, BigQuery, Server side tracking, MetaBase is a huge plus 
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