Senior Product Manager/ Product Manager (Integrated Solution) Senior Product Manager/ Product Manager  …

Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 23 Aug 20
Competitive
Bank Of China (Hong Kong) Limited
in Hong Kong
Permanent, Full time
Last application, 23 Aug 20
Competitive
Senior Product Manager/ Product Manager (Integrated Solution)
Responsibilities:
  • Plan, organize and implement marketing campaigns to promote the products and services of Transaction Banking
  • Evaluate and analyze the effectiveness of advertisements and the preference of audience
  • Work and liaise with advertising suppliers and media for promotion materials (internet, video, posters etc.) / promotion plans for targeted customers in Hong Kong, Guangdong-Hong Kong-Macao greater bay area and Southeast Asia
  • Prepare external news and publications to facilitate and promote business development
  • Organize corporate promotion events, forums and etc.

Requirements:
  • Degree holder with major in Advertising, Journalism, Marketing, Marketing Psychology or related disciplines
  • 2-5 years' experience in brand promotion, public relations, marketing, advertising, preferably in banking / financial sectors
  • Basic knowledge of commercial banking and corporate finance
  • Be a good team player, creative with excellent communication and negotiation skills
  • Good command of both written and spoken English and Cantonese. Fluent in Mandarin is a must
  • Proficiency in MS Word, Excel and PowerPoint. Sound knowledge in Video or WeChat editing software would be an advantage

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