Senior Product Marketing Manager, Accounts Payable

About Ramp

Ramp is the ultimate platform for modern finance teams. Combining corporate cards with expense management, bill payments, vendor management, accounting automation and more, Ramp's all-in-one solution is designed to save businesses time and money, and free finance teams to do the best work of their lives. Our mission is to help build healthier businesses, and it's working: over 15,000 businesses on Ramp to save an average 5% and close their books 8x faster.

Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables tens of billions of dollars in purchases each year.

Ramp's investors include Founders Fund, Stripe, Citi, Goldman Sachs, Coatue Management, D1 Capital Partners, Redpoint Ventures, General Catalyst, and Thrive Capital, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies-Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One-as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart. In 2023, Ramp was named Fast Company's #1 Most Innovative Company in North America, LinkedIn's #1 Top Startup in the U.S., a CNBC Disruptor, and a TIME100 Most Influential Company.

About the Role

Ramp is looking for a Senior Product Marketing Manager to lead cross-sell efforts for priority products (including our Accounts Payable product, Bill Pay ). You'll be responsible for developing messaging, audience insights, segmentation, post-sales enablement, and cross-sell campaigns to help existing customers get the most value from Ramp. You'll partner closely with Product, Growth Marketing and Account Management.

The ideal candidate is customer-obsessed, market-intelligent and competitor-aware. You have a deep understanding of customer pain points and needs and can translate that into compelling messaging and campaigns. We're looking for someone who thrives in fast-paced environments and enjoys both setting the strategy and also diving in to execute and drive results for the business. This is a highly cross-functional and visible role that's a good fit for someone who is motivated by goals and hungry to make an impact.

What You'll Do

• Craft compelling product narratives, differentiated positioning, and resonant canonical messaging
• Weave together market dynamics, customer needs, and products to create compelling hooks
• Increase cross-sell and usage of secondary products and features, with an eye towards increasing customer success as well as business revenue
• Design and execute campaigns, in partnership with growth, that address customer needs and pain points and drive cross-sell adoption, across a variety of channels; Measure and report on the business impact of these campaigns
• Enable our post-sales go-to-market teams by identifying and delivering assets, programs, and campaigns to assist them in customer implementation conversations
• Act as the voice of the customer; Generate customer and market insights to inform Product's roadmap for refining Ramp's existing products
• Build and maintain close, trusted relationships with cross-functional stakeholders, including those in Product, Sales, Account Management, Growth, Marketing, and more

What You Need

• Minimum 5 years of experience in product marketing at a high tech company
• Experience crafting compelling product positioning and messaging
• Excellent written and verbal communication skills; Ability to take complex concepts and distill them into digestible, relatable, and easy-to understand writing
• Ability to communicate a clear strategy, drive concrete deliverables, and motivate cross-functional team members with different focus areas
• Proven track record in a fast-paced environment, ability to drive clarity and decisions, and organizational skills to manage multiple projects with tight deadlines effectively

Nice-to-Haves

• Prior experience in fintech and/or high-growth startups

Compensation

• The annual salary/OTE range for the target level for this role is $140,250-$165,000 + target equity + benefits (including medical, dental, vision, and 401(k)

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you
  • Partially covered for your dependents
  • One Medical annual membership
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support
• Pet insurance